Zemi Visit to The Printing Museum 英語コミュニケーション学科
Some of Germainゼミ 3rd year students visited the Printing Museum in Iidabashi. We saw a very interesting exhibition featuring the best of new Japanese packaging. Packaging is not strictly part of advertising, but the launch of a new product or a product renewal campaign are very often associated with new packaging, which is done in addition to advertising. Packaging is also a very strong part of branding as it helps make brand identity stronger.